Corporate practices: staff wellbeing at the center of the economic strategy implemented by Lån & Spar Bank A/S bank

“Actions on health and the working environment were initiated as a key element in our new strategy to improve basic profits as well as client and employee satisfaction” Keld Thornæs, associate directives of the Danish bank, told Planet Labor.  Born from a new view/mission defined in 2009 by the board, the strategy lists 7
global objectives (from cost cutting to expanding the bank).  It also sets up an action plan which defines 3 goals to achieve in 2013 in terms of pay, employee satisfaction (ranking in the top 25 Great Place to Work) and client satisfaction (ranking 3^rd among Danish banks in this respect).