Home » HR practices » Recruitment/Employer branding/employee loyalty » China: employee loyalty, an HR priority China: employee loyalty, an HR priority Both an ageing population coupled together with growing demands from China’s millennials are now forcing corporations to rethink the way they approach Chinese employees, as retaining talent is key in a country where only 4 % of the population has a qualification. A number of articles recently in the media by Chinese sociologists have stressed the difficulties in retaining qualified labor without adopting a fresh approach as regards employees and especially millennials. Through . Published on 20 December 2016 à 16h12 - Update on 20 December 2016 à 15h54 Resources Chinese millennials. Chinese millennials, estimated at about 385 million, are now the largest cohort in China’s workforce of Chinese workforce. Similar to their western counterparts China’s millennials have their own specific generational characteristics. Sociologists describe them as being better educated than their parents. Unlike their parents who showed a remarkable ability to ‘eat bitter’ (endure hardship),… Need more info ? Contact mind's on-demand study service Which service do you want to contact :WritingCommercial serviceTechnical SupportFirst name Last name Organization Function email* Object of the message Your messageRGPD J’accepte la politique de confidentialité.NameThis field is for validation purposes and should be left unchanged. Essentials Les dernières publications Supporting parenthood in the workplace: a win-win strategy Supporting employee carers: a CSR challenge Analyzes Les dernières publications Paternity leave: data observations from 41 countries EU: during H1 2022 five EU Member States have raised their minimum salary levels
