Home » HR practices » Recruitment/Employer branding/employee loyalty » Germany: discounter Kik launches advertising campaign to improve its image as an employer Germany: discounter Kik launches advertising campaign to improve its image as an employer For three months, the employees of the German clothing discounter Kik will explain, in commercials on TV and in theaters, why they feel good in their company. This campaign, launched by the discounter this week, is part of a series of measures the group took to try and restore its image, stained by a few scandals. Lidl, Schlecker, Netto... many discount firms, like Kik, are currently undergoing a social metamorphosis to get rid of their image of unscrupulous employer. (Ref. 110565) Through . Published on 22 September 2011 Ă 12h55 - Update on 22 September 2011 Ă 12h55 Resources Present Kik as an appealing employer. The commercials are short; the message is clear, sometimes even funny: “A lot of people are surprised, but I really like working here” declares a young blond woman. The Asian saleswoman next to her adds, “I feel good here, because I can work part-time and spend time with my children.” These budding actors are some of the employees chosen after a giant casting to present Kik as it sees itself: an appealing employer offering excellent professional prospects. … Need more info ? Contact mind's on-demand study service Which service do you want to contact :WritingCommercial serviceTechnical SupportFirst name Last name Organization Function email* Object of the message Your messagePhoneThis field is for validation purposes and should be left unchanged. Essentials Les dernières publications Supporting parenthood in the workplace: a win-win strategy Supporting employee carers: a CSR challenge Analyzes Les dernières publications Paternity leave: data observations from 41 countries EU: during H1 2022 five EU Member States have raised their minimum salary levels