Home » HR practices » Recruitment/Employer branding/employee loyalty » Germany: how digitalization is changing the face of recruitment Germany: how digitalization is changing the face of recruitment During the ‘Labor.a 2018’ conference that focused on digital transformations within the world of work that was held in Berlin on 13 September, Anna Sauter-Getschmann, Innovation Manager at i-potentials, The Consultancy for Organizations and Talent Acquisition in the Digital Age, presented an overview of the impact of digitalization on recruitment. Digital recruitment tools are mushrooming with new solutions coming online every day, explained the i-potentials consultant to Planet Labor. Anna Sauter-Getschmann tests each new tool and guides HR heads on their use, because she argues these new tools cannot be seen as magic wands in themselves. Companies have to learn how to manage these tools and develop their own employer brands. Recruitment professionals are increasingly moving into the role of marketing head. Through . Published on 08 October 2018 à 12h12 - Update on 08 October 2018 à 8h44 Resources Seeking ‘digital talent’. The i-potentials space can be found within a designer furniture premises and just two minutes from the former ‘Checkpoint Charlie’ Berlin Wall crossing point. Specialized in recruitment and people strategies in a digital context, i-potentials is a young and rapidly expanding consultancy. The company’s founders have successfully identified a specific market. With the digitalization wave flowing right across the economy, more and more businesses are seeking ‘digital talent’, i.e. those able to accompany and support company digital transformation processes, including IT heads,… Need more info ? Contact mind's on-demand study service Which service do you want to contact :WritingCommercial serviceTechnical SupportFirst name Last name Organization Function email* Object of the message Your messageRGPD J’accepte la politique de confidentialité.NameThis field is for validation purposes and should be left unchanged. Essentials Les dernières publications Supporting parenthood in the workplace: a win-win strategy Supporting employee carers: a CSR challenge Analyzes Les dernières publications Paternity leave: data observations from 41 countries EU: during H1 2022 five EU Member States have raised their minimum salary levels