Home » HR practices » Recruitment/Employer branding/employee loyalty » How is an employer brand built? EADS, the most attractive employer in Spain in 2013, answers How is an employer brand built? EADS, the most attractive employer in Spain in 2013, answers EADS has received the Randstad Award 2013 for its excellent employer brand. In order to award this prize, Randstad polled about 7,000 people in Spain. Results reveal that participants ranked EADS as the most attractive place to work in the country. But how is an employer brand built? Mariano Alonso, Head of Human Resources of EADS in Spain, talk to Planet Labor. (Ref. 130505) Through . Published on 25 July 2013 Ă 13h13 - Update on 25 July 2013 Ă 13h13 Resources Employer branding strategy. For this to be achieved, the European Aerospace and Defence Group – which employs around 140,000 people across the world, 11,000 in Spain – relies on an employer branding strategy devised at the global level, but adapted to local business needs. This strategy is targeted at current and prospective employees. “Our aspiration is to be a top employer, not just a top aeronautical employer”, explains Mr. Alonso. So what is the key to success? “In our experience, being able to link the employer branding strategy to the business strategy is crucial,” Mr.… Need more info ? Contact mind's on-demand study service Which service do you want to contact :WritingCommercial serviceTechnical SupportFirst name Last name Organization Function email* Object of the message Your messageRGPD J’accepte la politique de confidentialitĂ©.PhoneThis field is for validation purposes and should be left unchanged. Essentials Les dernières publications Supporting parenthood in the workplace: a win-win strategy Supporting employee carers: a CSR challenge Analyzes Les dernières publications Paternity leave: data observations from 41 countries EU: during H1 2022 five EU Member States have raised their minimum salary levels