India: Amazon luring IT developers as it conquers the voice-assistance market

Amazon is en route to dominating India’s voice assistant market. The online giant’s strategy relies on independent outside developers with whom Amazon has no legal connection, and according to Amazon some 40,000 are now developing Alexa compatible ‘skills’ (voice-powered apps that run on all Amazon Echo devices).

Through . Published on 01 February 2019 à 12h36 - Update on 01 February 2019 à 10h36

“We want Alexa to operate everywhere and able to do a vast number of things,” stated Dilip R.S., Country Manager of Amazon India Alexa Skills and responsible for the success of the project. To this end Amazon is both relying on in-house IT talent as well as external independent local IT developers. Dilip R.S explained,…

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