A dearth of young qualified professionals is affecting the country, despite the falloff in GDP. Not only is the research sector being impacted but so are both tourism and retailing. The Eldorado project is all about attracting young professionals into retailing. Eldorado, Russia’s largest retailer of consumer electronics and household appliances, together with Russia’s Association of Managers has launched the project “Oupravlaï rezoultatom’ (Show your result), and it is receiving support from the Ministry of Education and Science. The best profiles are being identified from among university undergraduates via corporate games and they then go on to learn about career opportunities in retailing.
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