France: how Coca-Cola European Partners France relaunched and rebuilt social dialogue to support its new business plan

With production volumes on the decline, a transformation of the French market, three redundancy plans in five years, CCEP France – which produces, bottles and markets Coca-Cola in France – has experienced a tense social climate with a strong level of mistrust between trade unions and management, as well as a ‘judicialization’ of its relations with the staff representation bodies. To support the new 2020-2022 strategy and the new business plan, the company's human resources department has worked to recreate trust between the players in order to negotiate adaptations to collective agreements – so as to address new challenges – and develop a structure for staff representation that is in keeping with the business. Laure Bomo, director of social relations at CCEP France, has explained to Planet Labor the methodology used to rebuild trust and reform social dialogue.

Through . Published on 18 November 2019 à 15h11 - Update on 18 November 2019 à 19h01

Laure Bomo has been leading efforts to rebuild social dialogue at the French business of Coca-Cola European Partners. She explains: “We’ve just had a large-scale transformation plan, accompanied by a job preservation plan; this provoked tension even though it consisted of a voluntary departure plan, including through early retirements, and very few forced departures. Trade union organisations and staff representatives only wanted to talk to us in the presence of their lawyers or experts, which does not fit with our vision of social dialogue and marked a break with our tradition of dialogue.” The company transformation plan was linked to new objectives for the period 2020 to 2022, with the launch of new products as part of the company’s strategy, the success of which of course relies on staff buy-in. “Our aim was therefore to recreate a quality social climate ahead of this new strategy,” Ms Bomo adds.…

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